STATEGIC MARKETING PLANNING AND COMMUNICATION Essay

STATEGIC MARKETING PLANNING AND COMMUNICATION - Essay Example Environmental Analysis of Pfizer When looking at the challenges for Pfizer, it is important to look at the environment of the entire pharmaceutical industry. In the last few years, this industry has become as competitive as any other. Because of technological advances, the tighter controls that have been place on regulatory compliance and â€Å"volatile investor confidence† (Verbigena Consulting, n.d.) the pharmaceutical industry has become very competitive. There are many ways to understand how this has happened and its effect on specific companies in the industry. For this study this researcher has used the PEST (political, economic, social and technological) model. In this model, it is important to identify those issues that are a part of the environment that makes the pharmaceutical company meet the competition as well as meet the environment head on. In this way, they are able to analyse their competition to make sure that they are doing what is needed. Political analysis In looking at the pharmaceutical industry, it has become increasingly competitive because there has been an emphasis on healthcare all over the world. People are living longer and they have more access to alternative modalities of healthcare. Also, healthcare has become more expensive to the average consumer which as meant that there needs to be reform on all levels. Healthcare is not just an economic burden to an economy but it is also a social burden. This means that politics come into play when there needs to be reforms to promote social welfare (In the UK the National Healthcare Service debate over Medicare is one example). Economic Value The pharmaceutical industry is projected to increase in the future. Since 2003, there have been substantial increases because of â€Å"high value mergers and acquisitions† (Verbigena Consulting, p. 3.). Many analysts have projected that pharmaceutical stock would increase to 10.5% by 2010 which meant that sales would reach $500 billion. This is not unfathomable because our societies are ones that are dependant on drugs (both over the counter and prescription) for many ailments and to fight disease. Although a large majority of sales originate in the US, Japan and EU, 80% of sales are distributed over nine countries: â€Å"US, Japan, France, Germany, UK, Italy, Canada, Brazil and Spain† (Verbigena Consulting, p. 3). Sales are expected to increase as people age and healthcare is reformed. Social Value Everyone is concentrating on good health today. There are many articles across the Internet that tell people how to look better, how to lose weight, how to stop aging and more. Because of this, pharmaceutical companies have an area that is always growing. Global epidemics like AIDS or SARS have helped the pharmaceutical companies push for a cure and their search has created an opportunity in the media to follow their progress. This also means that the pharmaceutical companies have to keep good relations with the media, government and other organizations that can help them keep the world out that they are doing a good job. Technology Technology has improved over the years and science has been one of those improvements. The pharmaceutical companies have to keep up with the technological demands in all of the industries they participate within. Also, these companies have to spend more money on research and development so that their employees will become more innovative in producing their products. Legal The FDA and other legal

CRJS472IP3 Research Paper Example | Topics and Well Written Essays - 750 words

CRJS472IP3 - Research Paper Example This implies that the investigating agency must have an original sample from the person to work with if they require accurate results. However, samples are also important in unintended recordings. The agency can get an individual original voice recording by securing a court order demanding the suspect to do so (FBI n.d). In high secretive missions, voice recorders are planted in strategic places in order to identify the speakers. For example, police may plant recorders in the body of an undercover agent to capture the conversation between drug dealers, arms dealers and terrorist. The device captures the voices that can be analyzed and used as evidence before a court of law (Becker 2009). Voice recognition works effectively when the police or the investigating agency has an authentic voice sample of a suspect. Analysis is then done on the sample with the original sample as a reference. Analysis is done using high-tech computer programs. The programs identify modification in the voices that are meant to disguise the conversation by use of personal voice tracts that cannot be compromised. The most used source of voices is telephone conversations. This method entails recording and listening to selected telephone conversations. The conversations are passed across a voice recognition system whereby speakers are likely to be identified. In this method, the speakers must speak for some time for analysis and authentication to be complete. The timing is usually pegged at thirty seconds; however, it is impossible to control the length of the conversation in cases where the investigator is not part of the conversation. Voice recognition has been used in investigations involving drug dealers in the USA. Drug cartels are highly secretive thus it is very hard to nab them with their cargo. As such, the police and FBI use telephone conversations and undercover agents to obtain voice samples of the criminals. The voices are then analyzed